Anua Peach 70% Niacinamide Serum: What It Is and How to Use It

Despite the name, the serum contains 5% niacinamide, according to Anua. The '70%' is not the niacinamide strength; peach fruit extract is the first ingredient on the list.

Anua says its pink colour comes from vitamin B12, with no artificial colouring.

Alongside niacinamide, Anua lists a 'Peach Yogurt Complex' that it says gently helps remove dead skin cells; the ingredient list includes mild exfoliants such as betaine salicylate and lactobionic acid. It also contains several forms of hyaluronic acid, panthenol and ceramide NP.

The formula contains fragrance, so choose a fragrance-free niacinamide serum if your skin reacts to it. For what niacinamide does and how strengths compare, see our niacinamide guide.

Anua lists dry skin, and our listing suggests it especially for dullness, uneven tone or dark spots.

Because it contains gentle exfoliants, don't use it on the same night as stronger acid or retinol products if your skin is sensitive.

Serum goes after toner and before moisturiser. A hydrating toner and a light cream complete the routine.